Masaru Emoto

Masaru Emoto

Masaru Emoto (江本 勝, Emoto Masaru, July 22, 1943 – October 17, 2014) was a Japanese businessman, author and pseudoscientist who claimed that human consciousness could affect the molecular structure of water. His 2004 book The Hidden Messages in Water was a New York Times best seller. Read more on Wikipedia

Since 2007, the English Wikipedia page of Masaru Emoto has received more than 1,987,183 page views. His biography is available in 27 different languages on Wikipedia. Masaru Emoto is the 667th most popular writer (up from 711th in 2019), the 92nd most popular biography from Japan (down from 90th in 2019) and the 13th most popular Japanese Writer.

Masaru Emoto is most famous for his experiments on water crystals. He would take water from a river, a bottle of water, and a glass of water and put them in a dark room. He would then use different words to describe each glass of water and take pictures of the crystals that form. He found that when he used words like "love" or "thank you" the crystals would form into beautiful shapes, but when he used words like "you fool" or "you idiot" the crystals would be distorted and ugly.