Masaru Emoto

1943 - 2014

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Masaru Emoto (江本 勝, Emoto Masaru, July 22, 1943 – October 17, 2014) was a Japanese businessman, author and pseudoscientist who claimed that human consciousness could affect the molecular structure of water. His 2004 book The Hidden Messages in Water was a New York Times best seller. Read more on Wikipedia

Since 2007, the English Wikipedia page of Masaru Emoto has received more than 2,019,846 page views. His biography is available in 29 different languages on Wikipedia (up from 27 in 2019). Masaru Emoto is the 769th most popular writer (down from 666th in 2019), the 130th most popular biography from Japan (down from 92nd in 2019) and the 16th most popular Japanese Writer.

Masaru Emoto is most famous for his experiments on water crystals. He would take water from a river, a bottle of water, and a glass of water and put them in a dark room. He would then use different words to describe each glass of water and take pictures of the crystals that form. He found that when he used words like "love" or "thank you" the crystals would form into beautiful shapes, but when he used words like "you fool" or "you idiot" the crystals would be distorted and ugly.

Memorability Metrics

  • 2.0M

    Page Views (PV)

  • 63.59

    Historical Popularity Index (HPI)

  • 29

    Languages Editions (L)

  • 7.43

    Effective Languages (L*)

  • 2.57

    Coefficient of Variation (CV)

Notable Works

The True Power of Water
Body, Mind & Spirit
Dear Reader, I am honored that you have picked up The True Power of Water. In a world of no mistakes, it is not by coincidence that you and I are embarking on this journey. The words and pictures you are about to see will open a new world of possibilities for you -- just as my research has done for me. In this book you will learn of the unique properties of water and its ability to improve your health and your life. You will see the effect each of us has on water -- not only the water we drink but also the water that makes up 70 percent of the human body and, most importantly, what happens to that water as we interact with each other. 2005 marks the beginning of the United Nations Decade of Water. It is our individual responsibility to learn all we can about water, the most precious resource on our planet, and to help shift the consciousness through our thoughts, through our words and prayers, and through our commitment to respect each other with love and gratitude. May our understanding of water help bring peace to all humankind. Masaru Emoto
Messages from Water, Vol. 1
Crystallization, Water of
This book outlines the beginning of Dr. Emoto's work, how he came upon his idea of photographing water crystals, how the environment influences water, problems with contamination, and quality. He then moves onto pictures of the crystals when subjected to sounds, music, and voices. Printed in English 2005.
The hidden messages in water
Love Thyself
Health & Fitness
Masaru Emoto became interested in the life energy in water and began to investigate the crystallization patterns of water from pure and polluted sources. He discovered that the patterns are influenced by negative and positive words and thoughts. Given that the composition of the human body is 90% water, this research has profound implications.This book; the third volume in Masaru Emoto's series 'The Message from Water' focuses on the theme of Prayer and the need to eliminate war and terrorism throughout the world.Through the process of asking water many questions, Masaru Emoto has discovered that prayer is most effectively sent when each person in the world raises their energy of love by imagining a scene where the peoples of the world are living in peace.
The Hidden Messages in Water
The Secret Life of Water
Body, Mind & Spirit
Describes water's remarkable journey throughout the planet and argues that by learning to respect and appreciate water, people can better face the challenges of the twenty-first century.


Among writers, Masaru Emoto ranks 769 out of 7,302Before him are Natalia Ginzburg, Thomas Harris, Gregory Skovoroda, Katherine Mansfield, Neal Cassady, and Aelia Eudocia. After him are Gregory of Narek, Antoine Galland, Alfred, Lord Tennyson, Arrigo Boito, William McMaster Murdoch, and Valerius Maximus.

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Among people born in 1943, Masaru Emoto ranks 62Before him are Mohammed Badie, Betty Williams, Ólafur Ragnar Grímsson, Jean-Claude Killy, Ralph M. Steinman, and Antonio Tabucchi. After him are Klaus Maria Brandauer, Esma Redžepova, Neale Donald Walsch, Arthur B. McDonald, Mario Botta, and Eduard Limonov. Among people deceased in 2014, Masaru Emoto ranks 34Before him are Richard Kiel, Gary Becker, Martin Lewis Perl, Adolfo Suárez, Lorin Maazel, and Jack Brabham. After him are Maya Angelou, Daniel Keyes, Dobrica Ćosić, Mickey Rooney, Karlheinz Böhm, and Luise Rainer.

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In Japan

Among people born in Japan, Masaru Emoto ranks 130 out of 6,245Before him are Emperor Higashiyama (1675), Emperor Go-Kōmyō (1633), Shigeru Miyamoto (1952), Eisaku Satō (1901), Tokugawa Iemitsu (1604), and Yamato Takeru (72). After him are Shigeru Yoshida (1878), Emperor Go-Sai (1638), Emperor Go-Daigo (1288), Kōnosuke Matsushita (1894), Utagawa Kuniyoshi (1797), and Shunroku Hata (1879).

Among WRITERS In Japan

Among writers born in Japan, Masaru Emoto ranks 16Before him are Natsume Sōseki (1867), Kazuo Ishiguro (1954), Kōbō Abe (1924), Sugawara no Michizane (845), Sei Shōnagon (966), and Jun'ichirō Tanizaki (1886). After him are Zeami Motokiyo (1363), Kobayashi Issa (1763), Shoko Asahara (1955), Mori Ōgai (1862), Shūsaku Endō (1923), and D. T. Suzuki (1870).