WRITER

Edward Bernays

1891 - 1995

Photo of Edward Bernays

Icon of person Edward Bernays

Edward Louis Bernays ( bur-NAYZ, German: [bɛʁˈnaɪs]; November 22, 1891 − March 9, 1995) was an American pioneer in the field of public relations and propaganda, and referred to in his obituary as "the father of public relations". While credited with advancing the profession of public relations, his techniques have been criticized for manipulating public opinion, often in ways that undermined individual autonomy and democratic values. His best-known campaigns include a 1929 effort to promote female smoking by branding cigarettes as feminist "Torches of Freedom", and his work for the United Fruit Company in the 1950s, connected with the CIA-orchestrated overthrow of the democratically elected Guatemalan government in 1954. Critics argue that his involvement in Guatemala facilitated U.S. Read more on Wikipedia

Since 2007, the English Wikipedia page of Edward Bernays has received more than 3,418,913 page views. His biography is available in 35 different languages on Wikipedia (up from 34 in 2019). Edward Bernays is the 633rd most popular writer (down from 627th in 2019), the 143rd most popular biography from Austria (up from 163rd in 2019) and the 14th most popular Austrian Writer.

Edward Bernays is most famous for being the father of modern public relations. He was the first person to use the term "public relations" and he is credited with coining the phrase "the engineering of consent."

Memorability Metrics

  • 3.4M

    Page Views (PV)

  • 65.22

    Historical Popularity Index (HPI)

  • 35

    Languages Editions (L)

  • 6.00

    Effective Languages (L*)

  • 3.12

    Coefficient of Variation (CV)

Notable Works

Biography of an idea
1965
Public Relations
1952
Take your place at the peace table
Publicity
1945
Crystallizing public opinion
Public opinion
1923
The engineering of consent
1955
Crystallizing public opinion
Public opinion, Social psychology, Publicity
1923
The Broadway anthology
American literature, American poetry
1917
Biography of an idea
Public relations, Massachusetts, biography
1965
The Broadway anthology
American literature, American poetry
1917
Biography of an idea
Public relations, Massachusetts, biography
1965
Propaganda
Psychology, Social sciences
2009
Propaganda
Brainwash, Marketing, Propaganda
“Bernays' honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”—Noam Chomsky
1928
Crystallizing public opinion
Public opinion, Social psychology, Publicity
1923
Propaganda
Brainwash, Marketing, Propaganda
“Bernays' honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”—Noam Chomsky
1928
Public Relations
Public relations, Publicity, Public opinion, bibliography
1945
Public Relations
Public relations, Publicity, Public opinion, bibliography
1945
Propaganda
Psychology, Social sciences
2009

Among WRITERS

Among writers, Edward Bernays ranks 633 out of 7,302. Before him are August Wilhelm Schlegel, Samuel Johnson, Ludwig Tieck, Nikolay Chernyshevsky, Witold Gombrowicz, and Raymond Queneau. After him are Curzio Malaparte, Edgar Rice Burroughs, Saul Bellow, Clarice Lispector, Daphne du Maurier, and William Makepeace Thackeray.

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Contemporaries

Among people born in 1891, Edward Bernays ranks 25. Before him are Helmuth Weidling, Walther Bothe, Ilya Ehrenburg, Fritz Todt, Frederick Banting, and Osip Mandelstam. After him are Tadamichi Kuribayashi, Alexander Rodchenko, Fumimaro Konoe, Grand Duke Dmitri Pavlovich of Russia, Grant Wood, and Frank Costello. Among people deceased in 1995, Edward Bernays ranks 20. Before him are Anatoly Dyatlov, Maurizio Gucci, Patricia Highsmith, Hannes Alfvén, Teresa Teng, and Gerald Durrell. After him are Subrahmanyan Chandrasekhar, Lana Turner, Murray Rothbard, Donald Pleasence, Milovan Đilas, and Souphanouvong.

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Others Deceased in 1995

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In Austria

Among people born in Austria, Edward Bernays ranks 143 out of 1,424. Before him are Hermann Broch (1886), Hugo von Hofmannsthal (1874), Albert VII, Archduke of Austria (1559), Archduchess Maria Amalia of Austria (1746), Archduchess Maria Johanna Gabriela of Austria (1750), and Ernst Gombrich (1909). After him are Michael Haydn (1737), Anne of Austria, Queen of Poland (1573), Archduchess Maria Josepha of Austria (1751), Émile Jaques-Dalcroze (1865), Leopold III, Duke of Austria (1351), and Paul Ehrenfest (1880).

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Among WRITERS In Austria

Among writers born in Austria, Edward Bernays ranks 14. Before him are Arthur Schnitzler (1862), Maria Leopoldina of Austria (1797), Gustav Meyrink (1868), Georg Trakl (1887), Hermann Broch (1886), and Hugo von Hofmannsthal (1874). After him are Walther von der Vogelweide (1170), Otto of Freising (1114), Klaus Ebner (1964), Franz Grillparzer (1791), Ingeborg Bachmann (1926), and Božena Němcová (1820).

Austrian born Writers

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