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Paul Rand

1914 - 1996

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Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He was one of the first American commercial artists to embrace and practice the Swiss Style of graphic design. Rand was a professor emeritus of graphic design at Yale University in New Haven, Connecticut where he taught from 1956 to 1969, and from 1974 to 1985. Read more on Wikipedia

Since 2007, the English Wikipedia page of Paul Rand has received more than 1,138,171 page views. His biography is available in 25 different languages on Wikipedia (up from 23 in 2019). Paul Rand is the 54th most popular designer (up from 55th in 2019), the 4,068th most popular biography from United States (up from 4,180th in 2019) and the 5th most popular American Designer.

Memorability Metrics

  • 1.1M

    Page Views (PV)

  • 51.29

    Historical Popularity Index (HPI)

  • 25

    Languages Editions (L)

  • 3.18

    Effective Languages (L*)

  • 3.50

    Coefficient of Variation (CV)

Page views of Paul Rands by language


Among designers, Paul Rand ranks 54 out of 86Before him are Eiko Ishioka, Laura Biagiotti, Otl Aicher, John Baskerville, Milton Glaser, and Paul Smith. After him are Kaj Franck, Domenico Dolce, Louis Majorelle, Hans Wegner, Milena Canonero, and Virgil Abloh.

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Among people born in 1914, Paul Rand ranks 163Before him are Andrzej Panufnik, Haroun Tazieff, Arno Schmidt, Sándor Képíró, Alojs Andritzki, and Eddie Chapman. After him are Zivia Lubetkin, Kazimierz Świątek, Magda Frank, Arvīds Jansons, Igor M. Diakonoff, and Jersey Joe Walcott. Among people deceased in 1996, Paul Rand ranks 131Before him are Don Simpson, José Donoso, Amata Kabua, Dondinho, Hillevi Rombin, and Emile Habibi. After him are Ferdinand Leitner, Léo Malet, Seymour Cray, Joanne Dru, Ryōtarō Shiba, and Duane Hanson.

Others Born in 1914

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Others Deceased in 1996

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In United States

Among people born in United States, Paul Rand ranks 4,068 out of 18,182Before him are Tim Russ (1956), Antonia Maury (1866), Irene Cara (1959), Lisa Niemi (1956), Holly Marie Combs (1973), and Freddie Hubbard (1938). After him are Frank Welker (1946), Margaret Hamilton (1902), Cyrus McCormick (1809), Horace Parnell Tuttle (1837), Winthrop Rockefeller (1912), and Kristen Bell (1980).

Among DESIGNERS In United States

Among designers born in United States, Paul Rand ranks 5Before him are Steve Jobs (1955), Iris Apfel (1921), Syd Mead (1933), and Milton Glaser (1929). After him are Virgil Abloh (1980), Ruth St. Denis (1879), Alan Freed (1921), Colleen Atwood (1948), Ollie Johnston (1912), Norman Bel Geddes (1893), and Marc Davis (1913).