PHOTOGRAPHER

Oliviero Toscani

1942 - 2025

Photo of Oliviero Toscani

Icon of person Oliviero Toscani

Oliviero Toscani (28 February 1942 – 13 January 2025) was an Italian photographer, best-known worldwide for designing controversial advertising campaigns for Italian brand Benetton from 1982 to 2000. Read more on Wikipedia

Since 2007, the English Wikipedia page of Oliviero Toscani has received more than 226,949 page views. His biography is available in 20 different languages on Wikipedia. Oliviero Toscani is the 45th most popular photographer (up from 46th in 2019), the 2,378th most popular biography from Italy (down from 2,262nd in 2019) and the 2nd most popular Italian Photographer.

Oliviero Toscani is an Italian photographer best known for his provocative and socially conscious advertising campaigns for Benetton, which tackled issues like racism, war, and AIDS. His bold, often controversial imagery redefined commercial photography and sparked global conversations on social issues.

Memorability Metrics

  • 230k

    Page Views (PV)

  • 60.85

    Historical Popularity Index (HPI)

  • 20

    Languages Editions (L)

  • 4.74

    Effective Languages (L*)

  • 2.28

    Coefficient of Variation (CV)

Among PHOTOGRAPHERS

Among photographers, Oliviero Toscani ranks 45 out of 148. Before him are Andreas Gursky, Philippe Halsman, Astrid Kirchherr, Carl Van Vechten, Paul Strand, and Josef Sudek. After him are Hippolyte Bayard, Herb Ritts, André-Adolphe-Eugène Disdéri, Patrick Demarchelier, Daidō Moriyama, and Cecil Beaton.

Most Popular Photographers in Wikipedia

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Contemporaries

Among people born in 1942, Oliviero Toscani ranks 219. Before him are Derek Jarman, Oscar Bonavena, Curtis Mayfield, Heidi Brühl, Takao Nishiyama, and Gabriele Veneziano. After him are Sandra Dee, Christine Keeler, Eliso Virsaladze, Chris Sarandon, Marco Rota, and Brian Kernighan. Among people deceased in 2025, Oliviero Toscani ranks 5. Before him are David Lynch, Jean-Marie Le Pen, Ágnes Keleti, and Costas Simitis. After him are David Lodge, Ferdi Tayfur, Robert Hübner, Fabio Cudicini, Ján Zachara, Claude Allègre, and Werner Leimgruber.

Others Born in 1942

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Others Deceased in 2025

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In Italy

Among people born in Italy, Oliviero Toscani ranks 2,378 out of 5,161. Before him are Tommaso da Modena (1326), Beatrice d'Este, Queen of Hungary (1215), Nicola Di Bari (1940), Leonardo Del Vecchio (1935), Antonio Bazzini (1818), and Aulus Caecina Alienus (50). After him are Marco Barbarigo (1413), Dagobert of Pisa (1100), Archduke Ferdinand Karl Viktor of Austria-Este (1821), Mino Raiola (1967), Lucius Flavius Silva (40), and Lorenzo Tiepolo (1300).

Others born in Italy

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Among PHOTOGRAPHERS In Italy

Among photographers born in Italy, Oliviero Toscani ranks 2. Before him are Felice Beato (1832). After him are Adolfo Farsari (1841), and Paolo Monti (1908).

Italian born Photographers

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