The Most Famous

YOUTUBERS from United Kingdom

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This page contains a list of the greatest British Youtubers. The pantheon dataset contains 60 Youtubers, 9 of which were born in United Kingdom. This makes United Kingdom the birth place of the 2nd most number of Youtubers.

Top 9

The following people are considered by Pantheon to be the most legendary British Youtubers of all time. This list of famous British Youtubers is sorted by HPI (Historical Popularity Index), a metric that aggregates information on a biography’s online popularity.

Photo of Daniel Howell

1. Daniel Howell (b. 1991)

With an HPI of 45.01, Daniel Howell is the most famous British Youtuber.  His biography has been translated into 22 different languages on wikipedia.

Daniel James Howell (born 11 June 1991) is an English YouTuber, presenter, comedian and author. He gained prominence through his YouTube channels Daniel Howell (formerly known as danisnotonfire), which reached over six million subscribers, and DanAndPhilGAMES. He is also known for his frequent collaboration with Phil Lester as part of the entertainment duo Dan and Phil. Together, they presented the Sunday night entertainment show Dan and Phil on BBC Radio 1 from January 2013 until August 2014, and the station's Internet Takeover slot from September 2014 until April 2016.

Photo of KSI

2. KSI (b. 1993)

With an HPI of 42.76, KSI is the 2nd most famous British Youtuber.  His biography has been translated into 39 different languages.

Olajide Olayinka Williams "JJ" Olatunji (born 19 June 1993), known professionally as KSI, is an English influencer, professional boxer, and musician. He is a co-founding member of YouTube group the Sidemen, the CEO of Misfits Boxing, and the co-owner of several businesses, including Prime Hydration and Lunchly. Born in London and raised in Watford to parents of Yoruba heritage, KSI was privately educated at Berkhamsted School. He registered his main YouTube channel KSI—then known as KSIOlajidebt—in 2009 and built a following through his commentary videos of the FIFA video game series. His content later diversified to include vlogs and comedic skits. In 2019, he was ranked second by The Sunday Times in its list of most influential online creators in the United Kingdom. In 2021, he was listed in the Europe Entertainment category of Forbes 30 Under 30; he was later ranked by Forbes as the second-top creator of 2023. As of January 2025, he has over 44 million subscribers and 14 billion video views across his three active YouTube channels. Creating hip-hop music as early as 2011, he first achieved commercial success with "Lamborghini" (featuring P Money) in 2015. His debut EP, Keep Up (2016), topped the UK R&B Albums Chart. He released his debut studio album, Dissimulation, in 2020, which peaked at number two on the UK Albums Chart. His second studio album, All Over the Place (2021), debuted at number one and was certified platinum by the BPI; its lead singles "Don't Play" (with Anne-Marie and Digital Farm Animals) and "Holiday" both debuted at number two on the UK Singles Chart and were nominated for Song of the Year at the Brit Awards. He has achieved fourteen top 40 singles in the United Kingdom, with seven peaking in the top 10. He received the Brit Billion Award in 2024, for amassing over one billion music streams in the United Kingdom. He also starred in the direct-to-video comedy film Laid in America (2016), and has been the subject of multiple documentaries, including Amazon Prime Video's In Real Life (2023). He was involved in a white-collar boxing match against Joe Weller in February 2018. Two further boxing events against American YouTuber Logan Paul took place, the second of which was a professional bout in which he won via split decision in November 2019. In August 2022, he fought two people in the same night, defeating rapper Swarmz and professional boxer Luis Alcaraz Pineda. In 2023, he fought FaZe Temperrr in January, Joe Fournier in May, and Tommy Fury in October, which he lost via unanimous decision.

Photo of Paul Joseph Watson

3. Paul Joseph Watson (b. 1982)

With an HPI of 38.22, Paul Joseph Watson is the 3rd most famous British Youtuber.  His biography has been translated into 18 different languages.

Paul Joseph Watson (born 24 May 1982) is a British YouTuber, radio host, and conspiracy theorist. Until July 2016, he embraced the label "alt-right", but he now identifies as part of the New Right. In May 2019, Facebook and Instagram permanently banned Watson for violation of hate speech policies. Watson's began working at Alex Jones' website InfoWars in 2002 where he was described as a rumour monger for fake news stories like Pizzagate. and advocated for 9/11, chemtrail, and New World Order conspiracy theories. He later shifted his focus to criticisms of feminism, Islam, and left-wing politics. Watson also contributes to InfoWars's talk radio program The Alex Jones Show, which he occasionally hosts or co-hosts. Since 2011, Watson has hosted his own YouTube channel, prisonplanetlive, on which he expresses his views on topics such as contemporary society, politics, and modern liberalism in an often mocking manner. His YouTube channel criticises and mocks the "woke mob", social justice warriors, feminism and anti-racist movements. As of May 2023, his channel has over 1.9 million subscribers.

Photo of Tom Scott

4. Tom Scott (b. 1984)

With an HPI of 37.19, Tom Scott is the 4th most famous British Youtuber.  His biography has been translated into 20 different languages.

Thomas Scott (born 1984 or 1985) is an English YouTuber and web developer. On his self-titled YouTube channel, Scott creates educational videos across a range of topics including history, geography, linguistics, science, and technology. As of February 2025, his five YouTube channels have collectively gained over 7.88 million subscribers and 1.93 billion views. Born in Mansfield, Nottinghamshire, Scott first came to media attention as a student, creating a parody of a governmental website. He created his channel in 2006, but only began to enjoy mainstream popularity after 2014, when he began his education series "Things You Might Not Know". Scott produces and uploads educational videos to the channel across a range of topics including linguistics, technology, geography, history and science. His output has included series such as Language Files (which focuses on linguistics and languages), The Basics (computing and IT), Amazing Places (geographical locations), and Things You Might Not Know. Typically his videos take the form of relatively short videos on interesting items, with many having received external coverage including colours unable to be recorded accurately on video, compact hovercraft, and how bear-resistant infrastructure is tested. Scott has also collaborated with other YouTubers. He announced that he was taking a break from his YouTube work starting January 2024, after a decade of consistent weekly uploads.

Photo of Zoella

5. Zoella (b. 1990)

With an HPI of 33.80, Zoella is the 5th most famous British Youtuber.  Her biography has been translated into 28 different languages.

Zoë Elizabeth Sugg (born 28 March 1990), also known by her online name Zoella, is an English media personality, entrepreneur and author. She began her career as a YouTuber in 2009 and has since amassed over 10 million subscribers. Her debut novel, Girl Online, was published in November 2014 and broke the record for highest first-week sales of a first-time novelist. She has since released two sequels and a non-fiction book, Cordially Invited, and later co-wrote the book duology The Magpie Society with Amy McCulloch.

Photo of Phil Lester

6. Phil Lester (b. 1987)

With an HPI of 30.86, Phil Lester is the 6th most famous British Youtuber.  His biography has been translated into 20 different languages.

Philip Michael Lester (born 30 January 1987) is an English YouTuber and radio host. He is best known for his YouTube channels AmazingPhil and DanAndPhilGAMES, which as of August 2024, have 3.87 million and 2.89 million subscribers, respectively. He is also known for his frequent collaboration with Daniel Howell as part of the entertainment duo Dan and Phil. Together, they presented the Sunday night entertainment show Dan and Phil on BBC Radio 1 from January 2013 until August 2014, and from September 2014 to April 2016 the duo were monthly hosts on the station's The Internet Takeover slot. Lester appeared on The Sunday Times' 2019 list of the top influencers in the UK.

Photo of Charlie McDonnell

7. Charlie McDonnell (b. 1990)

With an HPI of 28.39, Charlie McDonnell is the 7th most famous British Youtuber.  His biography has been translated into 17 different languages.

Charlotte McDonnell (formerly Charlie McDonnell; born 1 October 1990) is a British filmmaker, screenwriter, musician, former vlogger, author and Twitch streamer from Bath, Somerset. On 15 June 2011, her YouTube channel charlieissocoollike became the first in the United Kingdom to reach one million subscribers. As a musician, McDonnell was a member of Doctor Who–themed rock band Chameleon Circuit and the short-lived musical project Sons of Admirals until it disbanded in May 2011. In 2010, McDonnell released a solo album titled This Is Me. She also directed a series of short films from 2013 to 2014, and co-hosted the weekday morning YouTube breakfast show Cereal Time with Capital FM presenter and fellow YouTube vlogger Jimmy Hill from 2015 to 2016. After over a decade of regular uploads, McDonnell ended her YouTube career in December 2018 and moved on to screenwriting and television production. Her first series, the science fiction drama Don't Look Deeper, was released on the streaming platform Quibi in July 2020. McDonnell creates content on Twitch, where she plays different video games.

Photo of Joe Sugg

8. Joe Sugg (b. 1991)

With an HPI of 27.81, Joe Sugg is the 8th most famous British Youtuber.  His biography has been translated into 22 different languages.

Joseph Graham Sugg (born 8 September 1991) is an English YouTuber and actor. In 2012, he began posting videos on the YouTube channel ThatcherJoe, currently at over 7 million subscribers. In 2018, he was a finalist on the sixteenth series of Strictly Come Dancing, and in 2019, he portrayed Ogie Anhorn in the West End production of Waitress. He is the younger brother of fellow YouTuber Zoe Sugg.

Photo of TommyInnit

9. TommyInnit (b. 2004)

With an HPI of 26.51, TommyInnit is the 9th most famous British Youtuber.  His biography has been translated into 16 different languages.

Thomas Michael Simons (born 9 April 2004), better known as TommyInnit ( TOMM-ee-inn-it), is an English YouTuber, Twitch streamer, comedian and author. He produces Minecraft-related videos and live streams, including collaborations with fellow YouTubers and streamers in the Dream SMP. Joining the Dream SMP caused his YouTube and Twitch channels to increase in popularity. As of 24 April 2023, his eleven YouTube channels have collectively reached over 27.74 million subscribers and over 2.82 billion views; his two Twitch channels have reached over 9.02 million followers, making him the most-followed Minecraft channel on Twitch, as well as the 18th most-followed overall.

People

Pantheon has 9 people classified as British youtubers born between 1982 and 2004. Of these 9, 9 (100.00%) of them are still alive today. The most famous living British youtubers include Daniel Howell, KSI, and Paul Joseph Watson. As of April 2024, 2 new British youtubers have been added to Pantheon including Tom Scott, and TommyInnit.

Living British Youtubers

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Newly Added British Youtubers (2024)

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