Philip Kotler

Philip Kotler

Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the definition of marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. Read more on Wikipedia

Since 2007, the English Wikipedia page of Philip Kotler has received more than 1,180,007 page views. His biography is available in 42 different languages on Wikipedia (up from 40 in 2019). Philip Kotler is the 22nd most popular businessperson (down from 16th in 2019), the 237th most popular biography from United States (up from 270th in 2019) and the 10th most popular American Businessperson.

Philip Kotler is most famous for his marketing textbook, Marketing Management. The book is used in many business schools and has been translated into more than 20 languages.