BUSINESSPERSON

Philip Kotler

1931 - Today

Photo of Philip Kotler

Icon of person Philip Kotler

Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the definition of marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. Read more on Wikipedia

Since 2007, the English Wikipedia page of Philip Kotler has received more than 1,191,017 page views. His biography is available in 43 different languages on Wikipedia (up from 42 in 2019). Philip Kotler is the 35th most popular businessperson (down from 22nd in 2019), the 330th most popular biography from United States (down from 237th in 2019) and the 15th most popular American Businessperson.

Philip Kotler is most famous for his marketing textbook, Marketing Management. The book is used in many business schools and has been translated into more than 20 languages.

Memorability Metrics

  • 1.2M

    Page Views (PV)

  • 69.18

    Historical Popularity Index (HPI)

  • 43

    Languages Editions (L)

  • 11.98

    Effective Languages (L*)

  • 2.43

    Coefficient of Variation (CV)

Among BUSINESSPEOPLE

Among businesspeople, Philip Kotler ranks 35 out of 847Before him are Adolf Dassler, Carlos Slim, P. T. Barnum, Jules Rimet, Liliane Bettencourt, and J. P. Morgan. After him are João Havelange, Guccio Gucci, Mohamed Al-Fayed, Andrew Carnegie, Soichiro Honda, and Joan Gamper.

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Contemporaries

Among people born in 1931, Philip Kotler ranks 14Before him are James Dean, Tomas Tranströmer, Irvin D. Yalom, Isabel Martínez de Perón, Raymond Kopa, and Robert Duvall. After him are Chun Doo-hwan, Anita Ekberg, Monica Vitti, Alice Munro, Roger Penrose, and Annie Girardot.

Others Born in 1931

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In United States

Among people born in United States, Philip Kotler ranks 330 out of 20,380Before him are Zachary Taylor (1784), Ezra Pound (1885), Stevie Wonder (1950), Warren G. Harding (1865), Eminem (1972), and Bruce Springsteen (1949). After him are Louise Glück (1943), Robert Fulton (1765), Joe Frazier (1944), Henry Clay (1777), Shaquille O'Neal (1972), and William Henry Harrison (1773).

Among BUSINESSPEOPLE In United States

Among businesspeople born in United States, Philip Kotler ranks 15Before him are Jeffrey Epstein (1953), David Rockefeller (1915), Steve Ballmer (1956), Colonel Sanders (1890), P. T. Barnum (1810), and J. P. Morgan (1837). After him are Hugh Hefner (1926), J. Paul Getty (1892), Bernie Madoff (1938), Robert Kiyosaki (1947), Ray Kroc (1902), and Martin Cooper (1928).