Leo Burnett

1891 - 1971

Leo Burnett

Leo Burnett (October 21, 1891 – June 7, 1971) was an American advertising executive and the founder of Leo Burnett Company, Inc.. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century, including Tony the Tiger, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies", and Allstate's "Good Hands", and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola. Read more on Wikipedia

Since 2007, the English Wikipedia page of Leo Burnett has received more than 514,352 page views. His biography is available in 15 different languages on Wikipedia making him the 385th most popular businessperson.

Memorability Metrics

  • 510k

    Page Views (PV)

  • 41.17

    Historical Popularity Index (HPI)

  • 15

    Languages Editions (L)

  • 2.02

    Effective Languages (L*)

  • 2.92

    Coefficient of Variation (CV)

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Page views of Leo Burnetts by language


Among businesspeople, Leo Burnett ranks 391 out of 481Before him are Aliko Dangote, Ana Botín, Mohammed bin Hammam, Éric Boullier, Ginni Rometty, and Chris Anderson. After him are Suleyman Kerimov, Carl Laemmle Jr., Jensen Huang, Carly Fiorina, Eben Moglen, and Herman Cain.

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Among people born in 1891, Leo Burnett ranks 167Before him are Archie Mayo, Arnold Jackson, Boris Lavrenyov, Joe E. Brown, Victor Varconi, and Miriam Cooper. After him are Madge Kennedy, Audrey Munson, Irving Pichel, Charlie Buchan, Charles Coughlin, and Nella Larsen. Among people deceased in 1971, Leo Burnett ranks 145Before him are Jadwiga Smosarska, Chesty Puller, Earl Thomson, King Curtis, Glenda Farrell, and Hugo Black. After him are Richard Mulcahy, Betty Bronson, Charles Portal, 1st Viscount Portal of Hungerford, Martha Vickers, Diana Lynn, and Bill Thompson.

Others Born in 1891

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Others Deceased in 1971

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In United States

Among people born in United States, Leo Burnett ranks 7,094 out of 12,171Before him are Dorothy Hansine Andersen (1901), Michael Chapman (1935), Ben Harper (1969), Vince Boryla (1927), Stephanie McMahon (1976), and Hugo Black (1886). After him are Bill Nieder (null), Jimmy Dorsey (1904), Darren Criss (1987), David Halberstam (1934), Sean Michaels (1958), and Jonah Falcon (1970).

Among BUSINESSPEOPLE In United States

Among businesspeople born in United States, Leo Burnett ranks 126Before him are Meg Whitman (1956), Chad Hurley (1977), John Warnock (1940), Jim Walton (1948), Muhtar Kent (1952), and Christy Walton (1949). After him are Carly Fiorina (1954), Eben Moglen (1959), Herman Cain (1945), Marissa Mayer (1975), Susan Kare (1954), and Chris Hughes (1983).

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