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Leo Burnett

1891 - 1971

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Leo Burnett (October 21, 1891 – June 7, 1971) was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century, including Tony the Tiger, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies", and Allstate's "Good Hands", and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola. Read more on Wikipedia

Since 2007, the English Wikipedia page of Leo Burnett has received more than 783,246 page views. His biography is available in 19 different languages on Wikipedia (up from 16 in 2019). Leo Burnett is the 550th most popular businessperson (down from 468th in 2019), the 8,837th most popular biography from United States (down from 7,868th in 2019) and the 204th most popular American Businessperson.

Memorability Metrics

  • 780k

    Page Views (PV)

  • 43.11

    Historical Popularity Index (HPI)

  • 19

    Languages Editions (L)

  • 2.11

    Effective Languages (L*)

  • 3.25

    Coefficient of Variation (CV)

Page views of Leo Burnetts by language


Among BUSINESSPEOPLE

Among businesspeople, Leo Burnett ranks 550 out of 601Before him are Andrey Melnichenko, Christy Walton, John Munro Longyear, Christian von Koenigsegg, Isabel dos Santos, and Avram Glazer. After him are Michael Milken, Abigail Johnson, Martin Whitmarsh, Arkady Volozh, Carly Fiorina, and Charles Saatchi.

Most Popular Businesspeople in Wikipedia

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Contemporaries

Among people born in 1891, Leo Burnett ranks 233Before him are August Gailit, Jetta Goudal, René Barbier, John A. Costello, Arnold Jackson, and Audrey Munson. After him are Reginald Denny, Paolo Salvi, Oreste Puliti, Isabel Jeans, Gaston Strobino, and Petras Klimas. Among people deceased in 1971, Leo Burnett ranks 191Before him are Stuart Holmes, Earl Thomson, Chesty Puller, Walter Byron, Georgy Babakin, and Kono Yasui. After him are Ricardo J. Alfaro, Jimmy Gallagher, Charles Pahud de Mortanges, Spring Byington, Thomas C. Hart, and Basil Dearden.

Others Born in 1891

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Others Deceased in 1971

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In United States

Among people born in United States, Leo Burnett ranks 8,837 out of 18,182Before him are Kevin J. O'Connor (1963), Richard Masur (1948), Winston Churchill (1871), Tyler Hoechlin (1987), Warren G (1970), and Patrice Wymore (1926). After him are Dan Henderson (1970), Laraine Day (1920), Eddie Hazel (1950), Ford Konno (1933), Brian Donlevy (1901), and Regina Resnik (1922).

Among BUSINESSPEOPLE In United States

Among businesspeople born in United States, Leo Burnett ranks 204Before him are Jimmy Iovine (1953), Jamie Dimon (1956), Alan Eustace (1957), Christy Walton (1949), John Munro Longyear (1850), and Avram Glazer (1960). After him are Michael Milken (1946), Abigail Johnson (1961), Carly Fiorina (1954), Billy Beane (1962), Robert Mercer (1946), and Donald Trump Jr. (1977).

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