BUSINESSPERSON

Leo Burnett

1891 - 1971

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Icon of person Leo Burnett

Leo Burnett (October 21, 1891 – June 7, 1971) was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century, including Tony the Tiger, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies", and Allstate's "Good Hands", and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola. Read more on Wikipedia

Since 2007, the English Wikipedia page of Leo Burnett has received more than 832,367 page views. His biography is available in 20 different languages on Wikipedia (up from 19 in 2019). Leo Burnett is the 523rd most popular businessperson (up from 550th in 2019), the 7,059th most popular biography from United States (up from 8,819th in 2019) and the 169th most popular American Businessperson.

Memorability Metrics

  • 830k

    Page Views (PV)

  • 47.47

    Historical Popularity Index (HPI)

  • 20

    Languages Editions (L)

  • 2.67

    Effective Languages (L*)

  • 3.36

    Coefficient of Variation (CV)

Among BUSINESSPEOPLE

Among businesspeople, Leo Burnett ranks 523 out of 847. Before him are Christopher O'Neill, Lee Jae-yong, William Henry Vanderbilt, Manolo el del bombo, Sheryl Sandberg, and Isabella Beeton. After him are David Baszucki, Guy Kawasaki, Gautam Adani, Lev Avnerovich Leviev, Steve Forbes, and Boris Hagelin.

Most Popular Businesspeople in Wikipedia

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Contemporaries

Among people born in 1891, Leo Burnett ranks 220. Before him are Isak Abrahamsen, Yvette Andréyor, William Christian Bullitt Jr., Victor Varconi, Maria Pawlikowska-Jasnorzewska, and Sidney Howard. After him are Charley Toorop, Virgilio Fossati, Zofia Stryjeńska, Zoltán Mechlovits, Issay Dobrowen, and Riccardo Bacchelli. Among people deceased in 1971, Leo Burnett ranks 173. Before him are Richmond Landon, Jean Vilar, Emmett Toppino, Victor Leemans, W. D. Ross, and Ramón Villeda Morales. After him are Martin Benka, H. A. R. Gibb, Werner Peters, Michael Rennie, Maude Fealy, and Earl Thomson.

Others Born in 1891

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Others Deceased in 1971

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In United States

Among people born in United States, Leo Burnett ranks 7,059 out of 20,380. Before him are David A. R. White (1970), Kevin McHale (1957), Utada Hikaru (1983), Paul Theroux (1941), Jim Hutton (1934), and Gregory Walcott (1928). After him are Barbara Rush (1927), Blind Willie Johnson (1897), Lewis Cass (1782), Pat Robertson (1930), Ash Carter (1954), and Ally Walker (1961).

Others born in United States

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Among BUSINESSPEOPLE In United States

Among businesspeople born in United States, Leo Burnett ranks 169. Before him are Robert Trump (1948), Sam Altman (1985), Gilbert Kaplan (1941), Irene Rosenfeld (1953), William Henry Vanderbilt (1821), and Sheryl Sandberg (1969). After him are Guy Kawasaki (1954), Steve Forbes (1947), Jamie Dimon (1956), Ben Bradlee (1921), James Smith McDonnell (1899), and Joe Sutter (1921).

American born Businesspeople

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