ECONOMIST

Philip Kotler

1931 - Today

Photo of Philip Kotler

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Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the definition of marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. Read more on Wikipedia

Since 2007, the English Wikipedia page of Philip Kotler has received more than 948,608 page views. His biography is available in 42 different languages on Wikipedia (up from 40 in 2019). Philip Kotler is the 15th most popular economist (up from 16th in 2019), the 237th most popular biography from United States (up from 270th in 2019) and the 2nd most popular Economist.

Philip Kotler is most famous for his marketing textbook, Marketing Management. The book is used in many business schools and has been translated into more than 20 languages.

Memorability Metrics

  • 950k

    Page Views (PV)

  • 70.50

    Historical Popularity Index (HPI)

  • 42

    Languages Editions (L)

  • 13.07

    Effective Languages (L*)

  • 2.12

    Coefficient of Variation (CV)

Page views of Philip Kotlers by language


Among ECONOMISTS

Among economists, Philip Kotler ranks 15 out of 315Before him are Vilfredo Pareto, Joseph Schumpeter, François Quesnay, Alfred Marshall, Hjalmar Schacht, and Frédéric Passy. After him are Ludwig von Mises, Mario Draghi, Jean-Baptiste Say, Paul Samuelson, Henri Fayol, and Amartya Sen.

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Contemporaries

Among people born in 1931, Philip Kotler ranks 11Before him are Toni Morrison, James Dean, Raúl Castro, Chun Doo-hwan, Monica Vitti, and Desmond Tutu. After him are Robert Duvall, Tomas Tranströmer, Alice Munro, Anita Ekberg, Irvin D. Yalom, and Roger Penrose.

Others Born in 1931

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In United States

Among people born in United States, Philip Kotler ranks 237 out of 18,182Before him are Spencer Tracy (1900), Peter Falk (1927), Robert E. Lee (1807), Henry Miller (1891), Robert F. Kennedy (1925), and J. Edgar Hoover (1895). After him are Rita Hayworth (1918), Brigham Young (1801), Ted Kaczynski (1942), John Ford (1894), Ronnie James Dio (1942), and Burt Lancaster (1913).

Among ECONOMISTS In United States

Among economists born in United States, Philip Kotler ranks 2Before him are Milton Friedman (1912). After him are Paul Samuelson (1915), Michael Porter (1947), Joseph Stiglitz (1943), Herbert A. Simon (1916), Elinor Ostrom (1933), Thorstein Veblen (1857), Gary Becker (1930), Douglass North (1920), Kenneth Arrow (1921), and W. Edwards Deming (1900).