ECONOMIST

Philip Kotler

1931 - Today

Photo of Philip Kotler

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Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962-2018). He is known for popularizing the definition of marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. Read more on Wikipedia

Since 2007, the English Wikipedia page of Philip Kotler has received more than 825,770 page views. His biography is available in 40 different languages on Wikipedia (up from 39 in 2019). Philip Kotler is the 16th most popular economist, the 270th most popular biography from United States (down from 262nd in 2019) and the 2nd most popular American Economist.

Philip Kotler is most famous for his marketing textbook, Marketing Management. The book is used in many business schools and has been translated into more than 20 languages.

Memorability Metrics

  • 830k

    Page Views (PV)

  • 76.93

    Historical Popularity Index (HPI)

  • 40

    Languages Editions (L)

  • 11.51

    Effective Languages (L*)

  • 2.17

    Coefficient of Variation (CV)

Page views of Philip Kotlers by language


Among ECONOMISTS

Among economists, Philip Kotler ranks 16 out of 315Before him are Joseph Schumpeter, Alfred Marshall, François Quesnay, Hjalmar Schacht, Ludwig von Mises, and John Law. After him are Paul Samuelson, Jean-Baptiste Say, Henri Fayol, Barack Obama Sr., Herbert A. Simon, and Amartya Sen.

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Contemporaries

Among people born in 1931, Philip Kotler ranks 12Before him are James Dean, Raúl Castro, Robert Duvall, Tomas Tranströmer, Alice Munro, and Chun Doo-hwan. After him are Ian Holm, Isabel Martínez de Perón, Irvin D. Yalom, Anita Ekberg, Anatoly Dyatlov, and Mário Zagallo.

Others Born in 1931

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In United States

Among people born in United States, Philip Kotler ranks 270 out of 15,968Before him are O. J. Simpson (1947), Desmond Doss (1919), Shirley Temple (1928), Michael Jordan (1963), Diane Keaton (1946), and Hugh Hefner (1926). After him are Leonardo DiCaprio (1974), Bette Davis (1908), Gwyneth Paltrow (1972), Paul Walker (1973), B.B. King (1925), and Jay Leno (1950).

Among ECONOMISTS In United States

Among economists born in United States, Philip Kotler ranks 2Before him are Milton Friedman (1912). After him are Paul Samuelson (1915), Herbert A. Simon (1916), Joseph Stiglitz (1943), Michael Porter (1947), Elinor Ostrom (1933), Oliver E. Williamson (1932), Gary Becker (1930), Thorstein Veblen (1857), Kenneth Arrow (1921), and James Tobin (1918).