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Levi Strauss

1829 - 1902

Photo of Levi Strauss

Icon of person Levi Strauss

Levi Strauss ( LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. Read more on Wikipedia

Since 2007, the English Wikipedia page of Levi Strauss has received more than 2,124,355 page views. His biography is available in 46 different languages on Wikipedia. Levi Strauss is the 19th most popular businessperson (down from 17th in 2019), the 216th most popular biography from Germany (down from 176th in 2019) and the 2nd most popular German Businessperson.

Levi Strauss is most famous for inventing the blue jeans.

Memorability Metrics

  • 2.1M

    Page Views (PV)

  • 70.76

    Historical Popularity Index (HPI)

  • 46

    Languages Editions (L)

  • 9.06

    Effective Languages (L*)

  • 2.86

    Coefficient of Variation (CV)

Page views of Levi Strausses by language


Among businesspeople, Levi Strauss ranks 19 out of 601Before him are Aristotle Onassis, Cosimo de' Medici, David Rockefeller, Ferdinand von Zeppelin, Tim Cook, and Colonel Sanders. After him are Bernard Arnault, Florentino Pérez, Carlos Slim, Ludwig Erhard, Amancio Ortega, and Muhammad Yunus.

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Among people born in 1829, Levi Strauss ranks 3Before him are Oscar II of Sweden and Geronimo. After him are August Kekulé, Anton Rubinstein, Chester A. Arthur, John Everett Millais, Asaph Hall, Auguste Beernaert, Philip Sclater, Theodor Billroth, and Alfred Brehm. Among people deceased in 1902, Levi Strauss ranks 5Before him are Émile Zola, Cecil Rhodes, Swami Vivekananda, and Rudolf Virchow. After him are Maria Goretti, Marie Henriette of Austria, Samuel Butler, James Tissot, Richard von Krafft-Ebing, Francis, Duke of Cádiz, and Victor D'Hondt.

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In Germany

Among people born in Germany, Levi Strauss ranks 216 out of 6,142Before him are Conrad II, Holy Roman Emperor (990), Otto III, Holy Roman Emperor (980), Alexander Gottlieb Baumgarten (1714), Werner von Siemens (1816), Anton Drexler (1884), and Wenceslaus IV of Bohemia (1361). After him are Hans Zimmer (1957), Hans Memling (1435), Wilhelm Ritter von Leeb (1876), Gotthold Ephraim Lessing (1729), Walter Ulbricht (1893), and Eduard Bernstein (1850).


Among businesspeople born in Germany, Levi Strauss ranks 2Before him are Ferdinand von Zeppelin (1838). After him are Ludwig Erhard (1897), Adolf Dassler (1900), Otto Frank (1889), Robert Bosch (1861), Rudolf Dassler (1898), Henri Nestlé (1814), Jakob Fugger (1459), Paul Reuter (1816), Bertha Benz (1849), and Nathan Mayer Rothschild (1777).