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John B. Watson

1878 - 1958

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John Broadus Watson (January 9, 1878 – September 25, 1958) was an American psychologist who popularized the scientific theory of behaviorism, establishing it as a psychological school. Watson advanced this change in the psychological discipline through his 1913 address at Columbia University, titled Psychology as the Behaviorist Views It. Through his behaviorist approach, Watson conducted research on animal behavior, child rearing, and advertising, as well as conducting the controversial "Little Albert" experiment and the Kerplunk experiment. Read more on Wikipedia

Since 2007, the English Wikipedia page of John B. Watson has received more than 2,052,817 page views. His biography is available in 57 different languages on Wikipedia (up from 56 in 2019). John B. Watson is the 17th most popular psychologist, the 157th most popular biography from United States (up from 175th in 2019) and the 5th most popular American Psychologist.

John B. Watson was most famous for his work with Little Albert. He conducted a study in which he conditioned a child to fear a white rat by pairing it with a loud noise.

Memorability Metrics

  • 2.1M

    Page Views (PV)

  • 72.94

    Historical Popularity Index (HPI)

  • 57

    Languages Editions (L)

  • 11.14

    Effective Languages (L*)

  • 2.93

    Coefficient of Variation (CV)

Page views of John B. Watsons by language


Among psychologists, John B. Watson ranks 17 out of 183Before him are William James, Erik Erikson, Viktor Frankl, Carl Rogers, Gustave Le Bon, and Albert Bandura. After him are Kurt Lewin, B. F. Skinner, Edward Thorndike, Melanie Klein, Anna Freud, and Daniel Kahneman.

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Among people born in 1878, John B. Watson ranks 3Before him are Janusz Korczak and Lise Meitner. After him are Martin Buber, Reza Shah, Grand Duke Michael Alexandrovich of Russia, Gustav Stresemann, Werner von Blomberg, André Citroën, Pancho Villa, Robert Walser, and Lucien Febvre. Among people deceased in 1958, John B. Watson ranks 3Before him are Pope Pius XII and Imre Nagy. After him are Rosalind Franklin, Wolfgang Pauli, Frédéric Joliot-Curie, Roger Martin du Gard, Clinton Davisson, Maurice de Vlaminck, Faisal II of Iraq, Kurt Alder, and Ernest Lawrence.

Others Born in 1878

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In United States

Among people born in United States, John B. Watson ranks 157 out of 18,182Before him are Paul Newman (1925), Josephine Baker (1906), Humphrey Bogart (1899), Dale Carnegie (1888), Johnny Cash (1932), and Robert Redford (1936). After him are Tom Hanks (1956), Thomas Hunt Morgan (1866), John Steinbeck (1902), Samuel L. Jackson (1948), Lee Harvey Oswald (1939), and Gregory Peck (1916).

Among PSYCHOLOGISTS In United States

Among psychologists born in United States, John B. Watson ranks 5Before him are Abraham Maslow (1908), John Dewey (1859), William James (1842), and Carl Rogers (1902). After him are B. F. Skinner (1904), Edward Thorndike (1874), Irvin D. Yalom (1931), Lawrence Kohlberg (1927), Jerome Bruner (1915), Paul Ekman (1934), and Howard Gardner (1943).