Ferdinand Piëch

1937 - 2019

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Ferdinand Karl Piëch (German pronunciation: [ˈfɛʁdinant ˈpiː.ɛç] (listen); 17 April 1937 – 25 August 2019) was an Austrian business magnate, engineer and executive who was the chairman of the executive board (Vorstandsvorsitzender) of Volkswagen Group in 1993–2002 and the chairman of the supervisory board (Aufsichtsratsvorsitzender) of Volkswagen Group in 2002–2015.A grandson of Ferdinand Porsche, Piëch started his career at Porsche, before leaving for Audi after an agreement that no member of the Porsche or Piëch families should be involved in the day-to-day operations of the Porsche company. Piëch eventually became the head of Audi, where he is credited with evolving and growing Audi into a competitor to equal Mercedes-Benz and BMW, thanks in part to innovative designs such as the Quattro and 100. In 1993, Piëch became the chairman and CEO of Volkswagen Group, which he is credited with turning into the large conglomerate it is today; He oversaw the purchase of Lamborghini and Bentley, as well as the founding of Bugatti Automobiles, all of which he integrated with the Volkswagen, Škoda, SEAT and Audi brands into a ladder-type structure similar to that used by Alfred Sloan at General Motors. Read more on Wikipedia

Since 2007, the English Wikipedia page of Ferdinand Piëch has received more than 550,826 page views. His biography is available in 25 different languages on Wikipedia (up from 20 in 2019). Ferdinand Piëch is the 93rd most popular businessperson (down from 76th in 2019), the 227th most popular biography from Austria (down from 170th in 2019) and the 2nd most popular Austrian Businessperson.

Memorability Metrics

  • 550k

    Page Views (PV)

  • 70.44

    Historical Popularity Index (HPI)

  • 25

    Languages Editions (L)

  • 6.03

    Effective Languages (L*)

  • 2.31

    Coefficient of Variation (CV)

Page views of Ferdinand Piëches by language


Among businesspeople, Ferdinand Piëch ranks 93 out of 604. Before him are Adnan Khashoggi, Dietmar Hopp, Boris Berezovsky, Flavio Briatore, Michele Ferrero, and Larry Ellison. After him are Cornelius Vanderbilt, Lee Kun-hee, Stanley Rous, Carlos Ghosn, Mark Zuckerberg, and Chung Ju-yung.

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Among people born in 1937, Ferdinand Piëch ranks 51Before him are Avram Hershko, Jacques Santer, Paolo Conte, Andrei Konchalovsky, Abu Nidal, and Roger Zelazny. After him are Sigmund Jähn, Tsukasa Hosaka, Hunter S. Thompson, George Takei, George Carlin, and Lionel Jospin. Among people deceased in 2019, Ferdinand Piëch ranks 48Before him are Claudine Auger, Franco Columbu, Nuon Chea, Prem Tinsulanonda, David J. Thouless, and Manfred Eigen. After him are Robert Forster, Danny Aiello, Sigmund Jähn, Henri, Count of Paris, Ágnes Heller, and César Pelli.

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In Austria

Among people born in Austria, Ferdinand Piëch ranks 227 out of 1,075. Before him are Karl Philipp, Prince of Schwarzenberg (1771), Otto Rank (1884), Archduchess Maria Maddalena of Austria (1589), Archduchess Maria Anna of Austria (1610), Ludwig von Bertalanffy (1901), and Angela Hitler (1883). After him are Leopold V, Archduke of Austria (1586), Leopold III, Margrave of Austria (1073), Roland Ratzenberger (1960), Paul Watzlawick (1921), Carl Ditters von Dittersdorf (1739), and Maria Leopoldine of Austria (1632).


Among businesspeople born in Austria, Ferdinand Piëch ranks 2Before him are Dietrich Mateschitz (1944). After him are Giovanni Battista Caproni (1886), Ferdinand Anton Ernst Porsche (1909), Franz Josef Popp (1886), and Toto Wolff (1972).