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Ferdinand Piëch

1937 - 2019

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Ferdinand Karl Piëch (German pronunciation: [ˈfɛʁdinant ˈpiːɛç] ; 17 April 1937 – 25 August 2019) was an Austrian business magnate, engineer and executive who was the chairman of the executive board (Vorstandsvorsitzender) of Volkswagen Group in 1993–2002 and the chairman of the supervisory board (Aufsichtsratsvorsitzender) of Volkswagen Group in 2002–2015.A grandson of Ferdinand Porsche, Piëch started his career at Porsche, before leaving for Audi after an agreement that no member of the Porsche or Piëch families should be involved in the day-to-day operations of the Porsche company. Piëch eventually became the head of Audi, where he is credited with evolving and growing Audi into a competitor to equal Mercedes-Benz and BMW, thanks in part to innovative designs such as the Quattro and 100. In 1993, Piëch became the chairman and CEO of Volkswagen Group, which he is credited with turning into the large conglomerate it is today; He oversaw the purchase of Lamborghini and Bentley, as well as the founding of Bugatti Automobiles, all of which he integrated with the Volkswagen, Škoda, SEAT and Audi brands into a ladder-type structure similar to that used by Alfred Sloan at General Motors. Read more on Wikipedia

Since 2007, the English Wikipedia page of Ferdinand Piëch has received more than 799,536 page views. His biography is available in 27 different languages on Wikipedia (up from 25 in 2019). Ferdinand Piëch is the 85th most popular businessperson (up from 93rd in 2019), the 210th most popular biography from Austria (up from 227th in 2019) and the 2nd most popular Austrian Businessperson.

Ferdinand Piëch is most famous for his work as the CEO of Volkswagen from 1993 to 2002. He was instrumental in the development of the VW Golf, which is one of the most popular cars in the world.

Memorability Metrics

  • 800k

    Page Views (PV)

  • 62.41

    Historical Popularity Index (HPI)

  • 27

    Languages Editions (L)

  • 6.69

    Effective Languages (L*)

  • 2.28

    Coefficient of Variation (CV)

Page views of Ferdinand Piëches by language


Among businesspeople, Ferdinand Piëch ranks 85 out of 601Before him are Adnan Khashoggi, Mikhail Khodorkovsky, Larry Flynt, Stanley Rous, Mohamed Al-Fayed, and Ole Kirk Christiansen. After him are Robert Guérin, Flavio Briatore, Paul Reuter, Benjamin Guggenheim, Madam C. J. Walker, and John McAfee.

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Among people born in 1937, Ferdinand Piëch ranks 45Before him are Nawaf Al-Ahmad Al-Jaber Al-Sabah, Colleen McCullough, Vladimir Ashkenazy, Claude Lelouch, Juvénal Habyarimana, and Andrei Konchalovsky. After him are Thomas Pynchon, Jacques Santer, Vaira Vīķe-Freiberga, Abu Nidal, Paolo Conte, and Roger Zelazny. Among people deceased in 2019, Ferdinand Piëch ranks 41Before him are Mariss Jansons, Beji Caid Essebsi, B. J. Habibie, Li Peng, Sibghatullah Mojaddedi, and Marie Laforêt. After him are Franco Columbu, Ratko Janev, Giya Kancheli, Claudine Auger, Henri, Count of Paris, and Demetris Christofias.

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In Austria

Among people born in Austria, Ferdinand Piëch ranks 210 out of 1,237Before him are Elizabeth of Austria (1437), Wilhelm Miklas (1872), Joseph Joachim (1831), Leopold III, Margrave of Austria (1073), Constance of Austria (1588), and Frederick II, Duke of Austria (1211). After him are Josef von Sternberg (1894), Leopold I, Duke of Austria (1290), Archduchess Maria Maddalena of Austria (1589), Anton Diabelli (1781), Bruno Bettelheim (1903), and Božena Němcová (1820).


Among businesspeople born in Austria, Ferdinand Piëch ranks 2Before him are Dietrich Mateschitz (1944). After him are Giovanni Battista Caproni (1886), Ferdinand Anton Ernst Porsche (1909), Toto Wolff (1972), and Franz Josef Popp (1886).