Edward Bernays

1891 - 1995

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Edward Louis Bernays ( bur-NAYZ, German: [bɛʁˈnaɪs]; November 22, 1891 − March 9, 1995) was an American theorist, considered as pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations". Bernays was named one of the 100 most influential Americans of the 20th century by Life. Read more on Wikipedia

Since 2007, the English Wikipedia page of Edward Bernays has received more than 2,396,887 page views. His biography is available in 34 different languages on Wikipedia (up from 33 in 2019). Edward Bernays is the 582nd most popular writer (up from 865th in 2019), the 132nd most popular biography from Austria (up from 201st in 2019) and the 14th most popular Austrian Writer.

Edward Bernays is most famous for being the father of modern public relations. He was the first person to use the term "public relations" and he is credited with coining the phrase "the engineering of consent."

Memorability Metrics

  • 2.4M

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  • 73.50

    Historical Popularity Index (HPI)

  • 34

    Languages Editions (L)

  • 6.15

    Effective Languages (L*)

  • 2.93

    Coefficient of Variation (CV)

Notable Works

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Among writers, Edward Bernays ranks 582 out of 5,794Before him are Franz Werfel, William McMaster Murdoch, Adam de la Halle, Walter Raleigh, Juana Inés de la Cruz, and Walther von der Vogelweide. After him are Thomas Hardy, Oliver Sacks, Denis of Portugal, Eugene O'Neill, Aulus Gellius, and Demetrius Vikelas.

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Among people born in 1891, Edward Bernays ranks 24Before him are Genrikh Yagoda, Rafael Trujillo, Walther Bothe, Alexander Rodchenko, Fritz Todt, and Tadamichi Kuribayashi. After him are Frederick Banting, Osip Mandelstam, John Howard Northrop, Grand Duke Dmitri Pavlovich of Russia, Fumimaro Konoe, and Frank Costello. Among people deceased in 1995, Edward Bernays ranks 16Before him are Anatoly Dyatlov, Gunnar Nordahl, Dean Martin, Eugene Wigner, Alec Douglas-Home, and Adolf Butenandt. After him are Louis Malle, Donald Pleasence, Patricia Highsmith, Hannes Alfvén, Jonas Salk, and Teresa Teng.

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In Austria

Among people born in Austria, Edward Bernays ranks 132 out of 1,075Before him are Otto Weininger (1880), Gustav Meyrink (1868), Archduchess Maria Amalia of Austria (1746), Milutin Milanković (1879), Archduchess Maria Elisabeth of Austria (1743), and Walther von der Vogelweide (1170). After him are Leopold, Duke of Lorraine (1679), Albert VII, Archduke of Austria (1559), Alfred Hermann Fried (1864), Frederick the Fair (1289), Mariana of Austria (1634), and Richard Adolf Zsigmondy (1865).

Among WRITERS In Austria

Among writers born in Austria, Edward Bernays ranks 14Before him are Sándor Márai (1900), Paula Hitler (1896), Hugo von Hofmannsthal (1874), Georg Trakl (1887), Gustav Meyrink (1868), and Walther von der Vogelweide (1170). After him are Hermann Broch (1886), Klaus Ebner (1964), Franz Grillparzer (1791), Ingeborg Bachmann (1926), Miep Gies (1909), and August Kubizek (1888).