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Edward Bernays

1891 - 1995

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Edward Louis Bernays ( bur-NAYZ, German: [bɛʁˈnaɪs]; November 22, 1891 − March 9, 1995) was an American theorist, considered a pioneer in the field of public relations and propaganda, and referred to in his obituary as "the father of public relations". His best-known campaigns include a 1929 effort to promote female smoking by branding cigarettes as feminist "Torches of Freedom", and his work for the United Fruit Company in the 1950s, connected with the CIA-orchestrated overthrow of the democratically elected Guatemalan government in 1954. Read more on Wikipedia

Since 2007, the English Wikipedia page of Edward Bernays has received more than 2,702,796 page views. His biography is available in 34 different languages on Wikipedia. Edward Bernays is the 633rd most popular writer (down from 582nd in 2019), the 163rd most popular biography from Austria (down from 132nd in 2019) and the 16th most popular Austrian Writer.

Edward Bernays is most famous for being the father of modern public relations. He was the first person to use the term "public relations" and he is credited with coining the phrase "the engineering of consent."

Memorability Metrics

  • 2.7M

    Page Views (PV)

  • 64.51

    Historical Popularity Index (HPI)

  • 34

    Languages Editions (L)

  • 6.03

    Effective Languages (L*)

  • 3.03

    Coefficient of Variation (CV)

Notable Works

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Among writers, Edward Bernays ranks 633 out of 5,755Before him are Nikolay Chernyshevsky, Lorenzo Da Ponte, Georg Büchner, Robert Ludlum, Ivan Franko, and John Irving. After him are Aleksey Nikolayevich Tolstoy, Vasubandhu, Poliziano, Carlo Gozzi, Geoffrey of Monmouth, and Curzio Malaparte.

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Among people born in 1891, Edward Bernays ranks 27Before him are Ilya Ehrenburg, Fritz Todt, Tadamichi Kuribayashi, John Howard Northrop, Alexander Rodchenko, and Grand Duke Dmitri Pavlovich of Russia. After him are Fumimaro Konoe, Osip Mandelstam, Ole Kirk Christiansen, Frank Costello, Alexander Wienerberger, and Michael Chekhov. Among people deceased in 1995, Edward Bernays ranks 21Before him are Dean Martin, Alec Douglas-Home, Jonas Salk, Donald Pleasence, Subrahmanyan Chandrasekhar, and Teresa Teng. After him are Louis Malle, Patricia Highsmith, Hannes Alfvén, Fred Perry, Lana Turner, and Maurizio Gucci.

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In Austria

Among people born in Austria, Edward Bernays ranks 163 out of 1,237Before him are Helmut Marko (1943), Archduke Ludwig Viktor of Austria (1842), Archduchess Maria Anna of Austria (1718), Fritz Kreisler (1875), Róbert Bárány (1876), and Ferdinand II, Archduke of Austria (1529). After him are Leopold V, Duke of Austria (1157), Lothar Rendulic (1887), Alois Brunner (1912), Albert III, Duke of Austria (1349), Archduchess Maria Johanna Gabriela of Austria (1750), and Maria Antonia of Austria (1669).

Among WRITERS In Austria

Among writers born in Austria, Edward Bernays ranks 16Before him are Paula Hitler (1896), Hugo von Hofmannsthal (1874), Georg Trakl (1887), Gustav Meyrink (1868), Walther von der Vogelweide (1170), and Hermann Broch (1886). After him are Maria Leopoldina of Austria (1797), Miep Gies (1909), Ingeborg Bachmann (1926), Božena Němcová (1820), Otto of Freising (1114), and Klaus Ebner (1964).