Adolf Dassler

1900 - 1978

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Adolf "Adi" Dassler (3 November 1900 – 6 December 1978) was a German cobbler, inventor and entrepreneur who founded the German sportswear company Adidas. He was also the younger brother of Rudolf Dassler, founder of Puma. Dassler was an innovator in athletic shoe design and one of the early promoters who obtained endorsements from athletes to drive sale of his products. Read more on Wikipedia

Since 2007, the English Wikipedia page of Adolf Dassler has received more than 2,480,585 page views. His biography is available in 44 different languages on Wikipedia (up from 42 in 2019). Adolf Dassler is the 19th most popular businessperson, the 184th most popular biography from Germany (down from 23rd in 2019) and the 3rd most popular German Businessperson.

Adolf Dassler is most famous for founding the company Adidas.

Memorability Metrics

  • 2.5M

    Page Views (PV)

  • 78.25

    Historical Popularity Index (HPI)

  • 44

    Languages Editions (L)

  • 8.30

    Effective Languages (L*)

  • 2.79

    Coefficient of Variation (CV)

Page views of Adolf Dasslers by language


Among businesspeople, Adolf Dassler ranks 19 out of 604Before him are Ray Kroc, Sepp Blatter, Ferdinand von Zeppelin, Carlos Slim, Levi Strauss, and Muhammad Yunus. After him are Cosimo de' Medici, Amancio Ortega, Ludwig Erhard, Colonel Sanders, Andrew Carnegie, and Hugh Hefner.

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Among people born in 1900, Adolf Dassler ranks 10Before him are Erich Fromm, Martin Bormann, Luis Buñuel, Wolfgang Pauli, Hans-Georg Gadamer, and Hans Frank. After him are Louis Mountbatten, 1st Earl Mountbatten of Burma, Charles Francis Richter, Frédéric Joliot-Curie, Spencer Tracy, Vasily Chuikov, and Margaret Mitchell. Among people deceased in 1978, Adolf Dassler ranks 6Before him are Pope John Paul I, Pope Paul VI, Golda Meir, Aram Khachaturian, and Kurt Gödel. After him are Santiago Bernabéu Yeste, Jacques Brel, Aldo Moro, Giorgio de Chirico, Ramón Mercader, and Margaret Mead.

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In Germany

Among people born in Germany, Adolf Dassler ranks 184 out of 5,289Before him are Gotthold Ephraim Lessing (1729), Jacob Grimm (1785), Edith Stein (1891), Karl Ferdinand Braun (1850), Conrad III of Germany (1093), and Wilhelm Canaris (1887). After him are Karl Liebknecht (1871), Ernst Ludwig Kirchner (1880), Johann Friedrich Herbart (1776), Elizabeth Charlotte, Madame Palatine (1652), Otto von Guericke (1602), and Princess Sophie of Bavaria (1805).


Among businesspeople born in Germany, Adolf Dassler ranks 3Before him are Ferdinand von Zeppelin (1838) and Levi Strauss (1829). After him are Ludwig Erhard (1897), Robert Bosch (1861), Rudolf Dassler (1898), Henri Nestlé (1814), Otto Frank (1889), Bertha Benz (1849), Jakob Fugger (1459), Nathan Mayer Rothschild (1777), and Dietmar Hopp (1940).