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Adolf Dassler

1900 - 1978

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Adolf "Adi" Dassler (3 November 1900 – 6 September 1978) was a German cobbler, inventor and entrepreneur who founded the German sportswear company Adidas. He was also the younger brother of Rudolf Dassler, founder of Puma. Dassler was an innovator in athletic shoe design and one of the early promoters who obtained endorsements from athletes to drive sale of his products. Read more on Wikipedia

Since 2007, the English Wikipedia page of Adolf Dassler has received more than 3,046,027 page views. His biography is available in 44 different languages on Wikipedia. Adolf Dassler is the 28th most popular businessperson (down from 19th in 2019), the 270th most popular biography from Germany (down from 184th in 2019) and the 4th most popular German Businessperson.

Adolf Dassler is most famous for founding the company Adidas.

Memorability Metrics

  • 3.0M

    Page Views (PV)

  • 69.61

    Historical Popularity Index (HPI)

  • 44

    Languages Editions (L)

  • 8.62

    Effective Languages (L*)

  • 3.09

    Coefficient of Variation (CV)

Page views of Adolf Dasslers by language


Among businesspeople, Adolf Dassler ranks 28 out of 601Before him are Carlos Slim, Ludwig Erhard, Amancio Ortega, Muhammad Yunus, Ray Kroc, and P. T. Barnum. After him are Jules Rimet, Andrew Carnegie, Steve Ballmer, Hugh Hefner, J. P. Morgan, and Guccio Gucci.

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Among people born in 1900, Adolf Dassler ranks 16Before him are Hans Frank, Louis Mountbatten, 1st Earl Mountbatten of Burma, Spencer Tracy, Heinrich Müller, Vasily Chuikov, and Margaret Mitchell. After him are Jacques Prévert, Dennis Gabor, Charles Francis Richter, Sándor Márai, Urho Kekkonen, and Hans Fritzsche. Among people deceased in 1978, Adolf Dassler ranks 10Before him are Aram Khachaturian, Kurt Gödel, Aldo Moro, Jacques Brel, Santiago Bernabéu Yeste, and Giorgio de Chirico. After him are Mohammed Daoud Khan, Ramón Mercader, Margaret Mead, Manne Siegbahn, Anastas Mikoyan, and Jim Jones.

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In Germany

Among people born in Germany, Adolf Dassler ranks 270 out of 6,142Before him are Pope Damasus II (1000), Sophie, Duchess of Hohenberg (1868), Wim Wenders (1945), Otto II, Holy Roman Emperor (955), Max Scheler (1874), and Ferdinand I of Romania (1865). After him are Adolf Frederick, King of Sweden (1710), Max von Laue (1879), Elisabeth Christine of Brunswick-Wolfenbüttel (1691), Paul Heyse (1830), Max Horkheimer (1895), and Paul Ludwig Ewald von Kleist (1881).


Among businesspeople born in Germany, Adolf Dassler ranks 4Before him are Ferdinand von Zeppelin (1838), Levi Strauss (1829), and Ludwig Erhard (1897). After him are Otto Frank (1889), Robert Bosch (1861), Rudolf Dassler (1898), Henri Nestlé (1814), Jakob Fugger (1459), Paul Reuter (1816), Bertha Benz (1849), and Nathan Mayer Rothschild (1777).