The Big Story — September 2026 Edition

Lizzie Borden Takes September

September 2026 edition
“A Netflix season put a woman acquitted in 1893 at the top of the chart, and true crime took the next three places with her. Zverev and Rybakina won in New York, Gloria Steinem died at 92, and August's obituaries gave back almost everything they had gained.”

September belonged to a woman acquitted in 1893. Lizzie Borden added more than thirteen million views — a nearly fifteenfold jump to just over fourteen million, by far the month's largest gain — after Monster: The Lizzie Borden Story, the fourth season of Netflix's true-crime anthology and the first built around a woman and around someone never convicted, premiered on September 17. The season pulled its whole call sheet onto the chart: Vicky Krieps, who plays the Bordens' maid Bridget Sullivan, rose fifteenfold, alongside Charlie Hunnam and Rebecca Hall as the murdered Andrew and Abby Borden and Jessica Barden as the actress Nance O'Neil. Its detours did the same work. Sarah Paulson appears as Aileen Wuornos, who climbed almost tenfold to become the month's fourth-biggest riser; Krieps doubles as Elizabeth Báthory, up nearly sevenfold; and Ed Gein, the subject of last year's season, rose again. Even the lead's parents moved: Ella Beatty, who plays Lizzie, is the daughter of Warren Beatty and Annette Bening, and both gained. True crime filled the rest of the podium. Elizabeth Holmes rose twenty-one-fold after You Can See Everything, an A24 documentary by Nathan Fielder and Lance Oppenheim filmed in the weeks before she reported to prison, premiered as a surprise screening at Telluride on September 6 — Fielder himself rose twentyfold — and again when the Bureau of Prisons disclosed on September 22 that she had been approved for transfer to a Texas halfway house next August. Ted Kaczynski gained more than sixfold on the September 25 release of Netflix's Unabomber, starring Russell Crowe, which also lifted cast member Shailene Woodley.

Sport's contribution came from Flushing Meadows. Elena Rybakina beat defending champion Aryna Sabalenka 6–4, 5–7, 6–2 for her first US Open title and her second major of the year, and Alexander Zverev beat Ben Shelton in four sets to become the first German man to win in New York since Boris Becker in 1989, adding it to the French Open he won in June. Shelton's run to a first Grand Slam final — through a fifth-set tiebreak against Carlos Alcaraz that ended at 3:33 a.m. and an all-American semi-final against Frances Tiafoe — carried his father and coach Bryan Shelton up twenty-two-fold, with Karen Khachanov, Emma Navarro, Coco Gauff, and Iva Jovic rising behind them. Elsewhere, Katie Taylor became undisputed champion again in front of 83,000 at Croke Park on September 5, Brandon McNulty won the world road race title in Montreal as the first American to do so since 1993, Kimi Antonelli won his home Grand Prix, and Justin Verlander pitched the last game of a 21-season career on September 26, taking Kate Upton up with him. The month's loudest argument started at MetLife Stadium, where Macklemore used his opening set on Ed Sheeran's Loop Tour to declare "Free Palestine" and was dropped from the tour on September 14; he rose twenty-two-fold, and Robert Kraft, who led the push to remove him, nearly twenty-nine-fold, with Pink drawn in after siding against him. The second season of The Gentlemen on September 3 lifted Theo James, Kaya Scodelario, Vinnie Jones, and Guy Ritchie; Resident Evil on September 18 lifted director Zach Cregger and lead Austin Abrams; and the Emmys on September 14 lifted three-time winner Matthew Rhys, Tom Pelphrey, and Michael J. Fox. Celine Dion returned to the stage in Paris on September 12, her first run of concerts since her stiff-person syndrome diagnosis. John Ternus took over from Tim Cook as Apple's chief executive on September 1; Alice Weidel rose sevenfold as the AfD took 43.8 percent in Saxony-Anhalt on September 6, its best state result ever; Hashim Thaçi was convicted of war crimes and sentenced to 25 years on September 16; and Maria Bartiromo was dismissed by Fox on September 3. The 25th anniversary of the September 11 attacks returned Osama bin Laden, Mohamed Atta, Ziad Jarrah, Marwan al-Shehhi, and Khalid Sheikh Mohammed to the chart together, a day after the first anniversary of Charlie Kirk's assassination.

The obituary column was shorter than August's but not short. Gloria Steinem died at her Manhattan home on September 2 at 92 and rose thirty-four-fold. The wrestler Pac — Neville in his WWE years — was found dead in Des Plaines, Illinois, on September 27 at 40, the day after wrestling at AEW's All Out, and rose more than eightyfold. Emma Bonino, the Italian Radical and former foreign minister, died on September 11 at 78; the same day Norway lost Princess Astrid at 94, two days after she attended the state funeral of her brother Harald V. The month also took Marina Vlady at 88, Inter great Sandro Mazzola at 83, Chinese singer Liu Huan at 63, jazz singer Cassandra Wilson, director Jean-Paul Rappeneau, and Man About the House star Richard O'Sullivan; Cindy Crawford quadrupled after the death of her son Presley Gerber on September 20 at 27. The decline column, as ever, is last month's front page. Hayden Panettiere gave back nineteen million of the twenty million views she had gained and Dolly Parton fourteen million, with Tim Curry and the Cambridge sociologist Jason Arday, found dead on August 14 days after resigning over misconduct allegations, completing the top four — and Panettiere's orbit of Jansen Panettiere, Wladimir Klitschko, and Michelle Trachtenberg receding with her. The Norwegian royals eased back after the funeral, Tom Holland, Zendaya, Sadie Sink, and Jon Bernthal cooled as Spider-Man: Brand New Day left its opening weeks behind, Christopher Nolan and Matt Damon kept sliding with The Odyssey, and Charles Manson fell as the true-crime audience moved on to Fall River. One footnote: a cluster of very small pages — Angélica André, Albert Kluyver, Li Yunqi — multiplied several hundred times over from bases of a few hundred views, and we could find no news event behind any of them.

Anomaly Score14.71x Ratio
Global Visibility13.2M Diff

The Movers

View All Trends

Rising

Lizzie Borden
↗ Rising
Lizzie Borden13.2M Diff

Lizzie Borden was September's biggest mover, rising nearly fifteenfold to more than fourteen million views after Netflix released Monster: The Lizzie Borden Story on September 17.

Anomaly: 1330.7 / Rank #1
Elizabeth Holmes
↗ Rising
Elizabeth Holmes3.1M Diff

Elizabeth Holmes rose twenty-one-fold after an A24 documentary about her last weeks before prison premiered at Telluride on September 6, and again when her 2027 halfway-house transfer was disclosed.

Anomaly: 332.3 / Rank #2
Ted Kaczynski
↗ Rising
Ted Kaczynski2.8M Diff

Ted Kaczynski gained more than sixfold after Netflix released Unabomber, a drama starring Russell Crowe, on September 25.

Anomaly: 285.2 / Rank #3

Falling

Hayden Panettiere
↘ Falling
Hayden Panettiere19.1M Loss

Hayden Panettiere was September's steepest faller, giving back nineteen million of the twenty million views that followed her death at 36 on August 16.

Anomaly: 1906.7 / Rank #1
Dolly Parton
↘ Falling
Dolly Parton14.0M Loss

Dolly Parton fell by nearly fourteen million views as the surge that followed her death in Nashville on August 25 subsided.

Anomaly: 1396.6 / Rank #2
Tim Curry
↘ Falling
Tim Curry6.5M Loss

Tim Curry dropped by about six and a half million views, returning toward baseline a month after his death at 80 on August 25.

Anomaly: 648.4 / Rank #3

The Deep Dive

Our comprehensive dataset of the top 200 anomalies filtered for institutional relevance and statistical significance.

RankPersonAug ViewsSeptember ViewsRatioAnomaly Score
01
Lizzie Borden
Lizzie BordenAmerican murder suspect
960K14.1M14.71x1330.7
02
Elizabeth Holmes
Elizabeth HolmesFormer CEO of Theranos Corporation
154K3.3M21.31x332.3
03
Ted Kaczynski
Ted KaczynskiAmerican domestic terrorist, anarchist, and former mathematician
531K3.3M6.27x285.2
04
Aileen Wuornos
Aileen WuornosAmerican serial killer
299K2.9M9.80x271.6
05
Elena Rybakina
Elena RybakinaKazakhstani tennis player
199K2.4M12.06x230.7
06
Alexander Zverev
Alexander ZverevGerman tennis player
155K2.2M14.40x221.6
07
Ben Shelton
Ben SheltonAmerican tennis player
201K2.2M11.12x213.6
08
Gloria Steinem
Gloria SteinemDeceasedAmerican activist and journalist
61K2.1M34.04x235.2
09
Theo James
Theo JamesEnglish actor, director, producer and musician
258K1.8M6.81x155.4
10
Aryna Sabalenka
Aryna SabalenkaBelarusian tennis player
325K1.7M5.09x137.0
11
Kaya Scodelario
Kaya ScodelarioEnglish actress
217K1.5M7.07x137.5
12
Pac (wrestler)
Pac (wrestler)DeceasedBritish professional wrestler
15K1.3M83.73x210.1
13
Neem Karoli Baba
Neem Karoli BabaHindu religious leader (c.1900–1973)
434K1.7M3.89x128.6
14
Macklemore
MacklemoreAmerican rapper from Washington
57K1.3M22.47x144.8
15
Alice Weidel
Alice WeidelGerman politician serving as Leader of Alternative for Germany
201K1.4M6.99x126.3
16
Sydney Sweeney
Sydney SweeneyAmerican actress
630K1.8M2.81x115.7
17
Cindy Crawford
Cindy CrawfordAmerican model and actress
359K1.5M4.07x113.3
18
Osama bin Laden
Osama bin LadenSaudi Arabian terrorist and co-founder of al-Qaeda
482K1.5M3.09x102.8
19
Celine Dion
Celine DionCanadian singer
395K1.4M3.47x100.0
20
Vicky Krieps
Vicky KriepsLuxembourgian actress
62K949K15.27x102.9
21
Justin Verlander
Justin VerlanderAmerican baseball pitcher
84K946K11.22x96.4
22
Trinity Rodman
Trinity RodmanAmerican soccer player
81K934K11.55x95.9
23
Shailene Woodley
Shailene WoodleyAmerican actress, film producer, and activist
249K1.1M4.42x88.5
24
Charlie Kirk
Charlie KirkAmerican political activist (1993–2025)
558K1.4M2.50x85.3
25
Robert Kraft
Robert KraftAmerican businessman and philanthropist
30K844K28.57x109.0
26
Pope Leo XIV
Pope Leo XIV267th Pope of the Catholic Church (2025–)
474K1.3M2.71x82.8
27
Mohamed Atta
Mohamed AttaEgyptian hijacker of American Airlines Flight 11.
113K910K8.08x86.8
28
Nathan Fielder
Nathan FielderCanadian writer and comedian
41K836K20.61x99.1
29
Ed Sheeran
Ed SheeranEnglish singer, songwriter, record producer and actor
241K1.0M4.21x80.4
30
Princess Astrid, Mrs. Ferner
Princess Astrid, Mrs. FernerDeceasedNorwegian princess; elder sister of King Harald V of Norway
211K981K4.65x80.6
31
Charlie Hunnam
Charlie HunnamBritish actor
279K1.0M3.70x78.1
32
Kimi Antonelli
Kimi AntonelliItalian F1 driver
221K947K4.28x75.8
33
Elizabeth Báthory
Elizabeth BáthoryHungarian countess
127K851K6.70x78.1
34
Ansel Adams
Ansel AdamsAmerican photographer and environmentalist
1.1M1.8M1.66x71.3
35
Lady Gaga
Lady GagaAmerican singer, songwriter, and actress
445K1.2M2.59x72.1
36
Tom Bateman (actor)
Tom Bateman (actor)British actor (born 1989)
112K814K7.28x76.5
37
Frances Tiafoe
Frances TiafoeAmerican tennis player
127K823K6.46x75.0
38
Marina Vlady
Marina VladyDeceasedFrench actress
33K722K22.04x90.0
39
John Ternus
John TernusApple senior vice president of hardware engineering
157K831K5.29x71.7
40
Kate Upton
Kate UptonAmerican model and actress
73K746K10.20x76.5
41
Julia Stiles
Julia StilesAmerican actress
169K838K4.96x70.9
42
Carlo Acutis
Carlo AcutisItalian Catholic saint
222K876K3.94x68.3
43
Bryan Shelton
Bryan SheltonAmerican tennis coach and former player (born 1965)
30K681K22.75x86.9
44
Guy Ritchie
Guy RitchieEnglish filmmaker
390K1.0M2.62x65.0
45
Jing Boran
Jing BoranChinese actor and singer
310K938K3.03x64.9
46
Austin Abrams
Austin AbramsAmerican actor
104K716K6.92x67.2
47
Emma Bonino
Emma BoninoDeceasedItalian politician
11K605K53.71x112.0
48
Sarah Paulson
Sarah PaulsonAmerican actress
210K752K3.59x56.9
49
Lili Reinhart
Lili ReinhartAmerican actress
122K665K5.44x58.7
50
Woody Harrelson
Woody HarrelsonAmerican actor
355K895K2.52x55.5
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